Chemextry

The project criteria was to create a logo and a business card for a fake food business. I decided to create Chemextry, the name is the combination of Chemex which is a coffeemaker and the word of chemistry. I decided to combine these words together, because chemexs are widely used in smaller coffee shops, and the saying ‘coffee date’ which normally implies two people on a date creating chemistry by having a one and one personal conversation. I use the imagery of a Chemex for the logo, and a neutral brown palette.